Detergents and cleaners are one of the largest industries globally. With developed country markets almost saturated, the biggest growth potential for soap and detergent businesses is in developing countries and their emerging markets.
The cleaning product market is highly competitive with numerous large multinational players. Multinational companies (MNCs) typically mass-produce their products in a few large plants and then export those products to the farthest distances that logistics allow, sometimes producing in one country and shipping to neighboring countries. High-volume production efficiencies help cover the high cost of marketing and distributing these products worldwide.
optionsforlife follows a “community-based” versus centralized business model. Local procurement and manufacturing inefficiencies are compensated for by much lower marketing, sales and distribution costs. This can, under proper management, provide a competitive advantage and an operating profit as good or better than can be expected by an MNC.
